Tuesday, January 17, 2012

Pop Art Movement

Pop Art had its own particular focus, which was the contemporary culture, zeroing in on mass media, and advertising. Teenage fashions, popular music, and comic books were part of the 1950's pop art movement, and this continued through the 1960's, wherein, the youth movement and culture became more dominant in society.

It began in England with the Independent Group; these artists attended the Institute of Contemporary Art of  London. The pop artists didn't relate to the art establishment. The art they were interested in belonged to mass culture. Discourse amongst the artists in the Independent Group originated the phrase Propaganda Art.

The styles and ideas of the mass media were employed by pop artists. They dissented from the art
By meloyda at clker.com
vocabulary associated with abstract art. They embraced icons and images in the popular culture and portrayed these in their art, moving away from the esoteric ideas and the superior high and low art attitudes of established art circles.

This art movement popped up in the United States in the 1960's. On this side of the pond, Pop Art was imbued with the upbeat attitude of the 1960's, especially from the beginning until the middle sixties, a more optimistic concept of life pervaded the U.S.A. in popular culture such as the portrayal of American life on TV and in the movies.

Pop Art: Characteristics

These are the attributes of Pop Art: It used advertising images, Hollywood stars, comic book characters, and other mass media subjects to produce art. The work was flat and used vivid colors,  clean lines, parody, and sharp edged painting that defined the style.

Pop artists created record covers and ads for rock bands. This movement was all about consumerism, modern symbols, and urban influence.

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